A chat with Stefan and Karoline Apricot cultivation in the South Tyrolean Alps dates back more than 150 years. At Alpe Pragas, the apricot is affectionately known as “...

We are delighted to announce that we will once again be exhibiting at Pitti Taste 2026, taking place from February 7 to 9 in Florence. It will be the perfect opportunity to meet...

At Alpe Pragas, flavours with character are created. Behind every new variety lies a creative process that begins long before production – with a thought, a moment, an idea. Ach...

Back when Lake Braies was not yet a world- famous destination – even though its unspoilt beauty was just the same – Stefan Gruber was born in the early 1970s: Founder and innova...

Valeria Severi is a nutritionist, biologist, counsellor, and science communicator. Her background spans marine biology, pharmacology, scientific communication, nutrition, and an...

“Here in Braies, we are surrounded by pristine nature, forests and mountains – far from the noise of traffic. Just nearby, the river flows with its continuous sound, a soothing ...

What we eat is much more than just a matter of nutrition: it’s culture, family, habit and emotion. Verdiana Ramina is a nutritionist with over twenty years of experience who has...

A visit to Alpe Pragas offers more than just the finest fruit delights. It’s an invitation to experience a place where flavour, nature and art come together as a whole. Stefan G...

Summer at Alpe Pragas promises soothing melodies, fruity delights, and relaxed moments surrounded by nature. Once again this year, Alpe Pragas invites you to enjoy special afte...

“We live in clean air, depending on the season we can leave the house on foot or by bike in summer and leave the house on skis in winter.” A few kilometres after Dobbiaco, comin...

Gathering wild blueberries is a rewarding experience. It is even more so if, since childhood, you have lived surrounded by the embrace of the forest and the heights of peaks and...

Livia Sala, a recognised Italian food stylist, describes her work with concise simplicity: “I’m mainly concerned with what happens on the plate.” She uses the mise en place as a...

Meeting Annelies Leitner is a journey into the expressive art of illustration. “I didn’t realize I could draw well until teachers and friends at school started pointing it out,”...

In a constantly changing world, we are also trying to constantly evolve and adapt to the times. Be it in the development of our recipes, in the way we present ourselves and in t...

Not just a drink, but a real snack. Our SMOOTHIES contain 95% pure fruit, and in fact have a high nutritional value. They are rich in vitamins, minerals and fibre, but wit...

Not just sweet, but intense too! Not just fruit, but vegetables and spices too! Our CHUTNEYS are distinguished by the perfect balance of aromas and are excellent to a...

 ON-GOING PROJECTS PACKAGING REVOLUTION: THE ABOLITION OF PLASTICS We are proud to present our plastic-free packaging: During the last years, we have deeply analyzed ...