1987 Stefan Gruber grew up on his parents' farm, among meadows, cattle and the quiet rhythm of the seasons — and that closeness to nature stayed with him. It became clear early on, though, that his heart lay somewhere other than livestock and conventional farming: it lay with fruit. In 1995, the first harvest ripened in his own fields.

1997 The first Alpe Pragas fruit preserves are made in the small production house in Dobbiaco. Raspberry and strawberry lead the way. Before long, the jars can be found in a handful of carefully chosen delicatessens across the Puster Valley.

2003 Alpe Pragas moves into its own production house for the first time, in Braies.

2010 The building is extended to make room for a shop and offices — and, in the process, Alpe Pragas finds the look that still defines it today. The architecture sits gently in the landscape, making the connection between craft, nature and good taste something you can see as well as taste.

Today Alpe Pragas looks back on almost three decades — and keeps moving forward, driven by the same passion for fresh ideas, unexplored directions and the visions still ahead.

Today the family business counts thirteen people. Around 100 different products are made here — fruit preserves, chutneys and refreshing fruit drinks among them. They reach fine dining kitchens, selected delicatessens and speciality food shops throughout Italy, and partners in fifteen further countries around the world.