Summer 2026

Fruit boutique

Step into our Taste Boutique, where every product tells a story of passion and tradition. Here you can purchase our fruit compotes, jams, juices, syrups, and other artisanal products, all made with natural and top-quality ingredients.

Let our experts guide you on a tasting journey that will heighten your senses.

OPENING HOURS

MON - FRI 8:00–12:00 & 13:00–18:00

SAT 9:00–12:30 & 13:30–18:00

SUMMER OPENING HOURS ( 2 9 . 0 6 . 2 0 2 6 - 1 5 . 0 9 . 2 0 2 6 )

MON–FRI 8:00–19:00 | SAT-SUN 9:00–19:00

Terrace, Playground and Bar

Imagine a terrace overlooking a breathtaking forest landscape, where you can relax and enjoy nature. For the little ones, a playground surrounded by greenery guarantees hours of safe fun. Our bar and terrace are the ideal place to relax and enjoy an aperitif with friends. Try our waffles, freshly prepared, accompanied by fresh juices, homemade syrups and aromatic coffees. Every detail is designed to offer you a moment of pure pleasure.

Guided Tasting Experience

For the summer season (from 23.06.2026 to 01.09.2026), every Tuesday at 10:00 AM, we invite you to participate in a special tasting experience. An opportunity to learn about our craftsmanship and the expertise behind every product. During the winter period, tasting experiences are available by reservation only. For more information, please do not hesitate to contact us.

Aperitif & Music

This summer, Alpe Pragas invites you to join our musical afternoons with "Le Fiabe di John," a musical duo that will perform at four special events: July 24 and 31, and August 7 and 21, from 3:00 PM to 6:00 PM. This is an opportunity to relax on our terrace or in the park, accompanied by the enchanting notes of live music. During the events, you can also enjoy a delicious aperitivo by Alpe Pragas.

Contact us for more information.

Lounge & Art

Photographic Exhibition - Save the Dolomites by Giuseppe Ghedina

Photographic project dedicated to the beauty and fragility of the Dolomites. Images that float in the air like a vision but which portray a reality so precious that it must be protected and guarded. A project where the visual perception of the beauty and fragility of the Dolomites becomes a message of awareness about the world around us.

Summer in Braies

Please note that from 1st July to 15th September (9:00 AM - 4:00 PM), access to the Braies Valley is restricted. To ensure your visit, please contact us by phone or email: we will be happy to book your access ticket.

If you prefer to purchase the ticket yourself, you can do so here

BUY TICKET

Valle di Braies traffic restrictions, frequently asked questions:

How can I access the Valley?

To access the Valley, you must purchase a ticket that grants you the right of transit. Here are the available options:
1. Transit Permit to visit Alpe Pragas: If you wish to visit our shop (without continuing towards Lake Braies), you can book the Transit Permit online to access the valley. The cost is €22, and you will receive a voucher of the same value to use in our shop or bar.

Click here to book your permit online. Alternatively, contact us by phone or email, and we will book the transit ticket for you.

2. Also visit Lake Braies – Combined Ticket: If you also wish to visit Lake Braies, you need to book the Combined Ticket online. The cost is €44, of which €22 is for valley access and parking at the lake, and €22 is a voucher to be used in one of the participating shops, including ours.

Click here to book the combined ticket. For questions about the Combined Ticket, please contact the Tourist Association directly.

What are the times and period of traffic restriction?

From July 1 to September 15, from 9:00 AM to 4:00 PM, access to Braies Valley will be limited.
For further questions or assistance, please contact us by phone or email.

Is parking for the lake included?

The €22 ticket (Transit Permit) is only for accessing the valley and reaching our Alpe Pragas shop. It does not include parking at Lake Braies.

If you wish to park directly at the lake, you must purchase the €44 Combined Ticket, which includes: valley access, parking at Lake Braies, and a €22 voucher that can also be used in our shop.
Click here to book the Combined Ticket

Where can I buy the ticket?

Here you can autonomously purchase the Transit Permit for €22, which includes a €22 voucher to be used in our shop.

Here you can autonomously purchase the Combined Ticket for €44, which includes parking at Lake Braies and a €22 voucher.

How can I contact you for more information?

Call us at 0474 749 400. Karoline, Chiara and Margit will be happy to answer any questions you may have.

What are the opening hours of your factory?

Opening hours from 29.06.26 to 15.09.26 are Monday to Friday from 8:00 AM to 7:00 PM, and Saturday and Sunday from 9:00 AM to 7:00 PM.

Organic

No Added Sugar

Change shipping country

Change shipping country

Call us to visit the Manifattura del Gusto

We look forward to welcoming you this summer to our shop in
Braies, in Val Pusteria. Please note that from July 1st to September 15th - from
09:00 to 16:00 - access to the Braies Valley will be restricted. However, we are always reachable for our customers.

to receive a free transit permit.

Summer from Alpe Pragas: an experiential journey among enchanting landscapes and delights for the palate in the heart of the Dolomites, in the splendid Braies Valley

Fruit boutique

Terrace, Playground and Bar

Guided Tasting Experience

Aperitif & Music

Lounge & Art

Summer in Braies

Valle di Braies traffic restrictions, frequently asked questions:

We are waiting for you in our office!

Subscribe to the free newsletter and make sure you don't miss out our news and offers.

Change shipping country

Organic

No Added Sugar

Call us to visit the Manifattura del Gusto

We look forward to welcoming you this summer to our shop in Braies, in Val Pusteria. Please note that from July 1st to September 15th - from 09:00 to 16:00 - access to the Braies Valley will be restricted. However, we are always reachable for our customers.

to receive a free transit permit.

Summer from Alpe Pragas: an experiential journey among enchanting landscapes and delights for the palate in the heart of the Dolomites, in the splendid Braies Valley

Fruit boutique

Terrace, Playground and Bar

Guided Tasting Experience

Aperitif & Music

Lounge & Art

Summer in Braies

Valle di Braies traffic restrictions, frequently asked questions:

We are waiting for you in our office!

Change shipping country

We look forward to welcoming you this summer to our shop in
Braies, in Val Pusteria. Please note that from July 1st to September 15th - from
09:00 to 16:00 - access to the Braies Valley will be restricted. However, we are always reachable for our customers.