Crafted for the Senses

Alpe Pragas is more than just a manufactory – it’s a place of experience, where flavour, art and nature come together in a truly unique way. Surrounded by the stunning scenery of the Braies Valley, we invite you to savour moments where high-quality products, sensory impressions and lived tradition blend into a harmonious whole.

Autumn at Alpe Pragas: golden landscapes, authentic aromas and quiet pleasures to discover in the heart of the Braies Valley.

Fruit Boutique

Visit our Fruit Boutique – a place where flavour, nature, and art come together to create a complete experience, and where every product tells a story of passion and tradition. Discover our fruit preserves, jams, juices, syrups, and other products, all made with natural and top-quality ingredients. Let our experts take you on a tasting journey that will delight your palate.

Bar & Playground

Autumn at Alpe Pragas invites you to pause and enjoy. Even in the cooler months, our bar offers warming drinks, fruity treats and little sweet delights. While adults relax and unwind, children can enjoy our nature-inspired playground – safe, open and full of opportunities to explore and play. A visit to Alpe Pragas is a joy for the whole family.

Tasting Experience

We warmly invite you to discover the variety and quality of our products through our tasting experiences. Learn more about the philosophy behind our manufactory, the careful processing of fruits, and enjoy a guided tasting of selected specialities.

Outside of the summer season, tastings are available on request for groups of 10 or more. We look forward to your booking and are happy to assist with any questions.

Lounge & Art

A visit to Alpe Pragas offers much more than fruity delicacies. The interplay of aesthetics, regional character and sensory refinement is at the heart of our philosophy – and comes to life in our on-site exhibition.

Currently on display is the photo project "Save the Dolomites" by Giuseppe Ghedina – a tribute to the fragile beauty of our surroundings.

But art at Alpe Pragas goes further: with changing works by regional artists and an atmosphere that encourages reflection and inspiration. Curated by Stefan Gruber, this space sharpens the eye for beauty, honours traditional craftsmanship, and engages the senses on multiple levels.

We look forward to welcoming you at our Boutique!

ADDRESS

Alpe Pragas – Braies di Fuori 38,
39030 Braies (BZ) – Dolomites

SUMMER OPENING HOURS (29 June 2025 – 21 September 2025)

Monday–Friday: 8:00 am – 7:00 pm
Saturday & Sunday: 9:00 am – 7:00 pm

CONTACT

+39 0474 749 400
info@alpepragas.com