We use cookies to offer the best possible user experience on our website. We also use third-party cookies, to deliver personalised advertisement messages. By using our website you agree, that cookies can be saved on your device. Further information on the cookies used and on how to disable them can be found here.
Alpe Pragas Ltd.  - VAT No. / TAX ID 01649060215 - Tel 0039 0474 749400 - Arrival - Contact - Newsletter - Cookies - Links - Legal information -  - Sitemap
Registered capital: EUR € 115.000,00 v.e. - Registered in the Bozen Chamber of Commerce: (C.C.i.A.A.) nr.: 153931 - Reg. Imp.: 01649060215

The ABC of fruit

As many as 20 different varieties of Strawberry (Fragaria x ananassa) grow in the temperate areas of the Northern hemisphere. Another variety grows in Chile. The variety used by Alpe Pragas is Senga Sengana, a type with semi-precocious ripening and dark red, medium-sized fruit grown for the first time in the 1950s by Reinhold von Sengbusch. Strawberries are so rich in vitamin C that just one 150g serving fills the daily human need. Strawberries contain more vitamin C than oranges and lemons, more manganese than any other fruit, and are also rich in folic acid, calcium, magnesium and iron.

The raspberry (Rubus idaeus) is common to the entire Northern hemisphere, and is usually found growing in clearings and at the edge of the woods. There are two varieties: summer raspberries and autumn raspberries. The “Tulameen” variety used by Alpe Pragas is a summer raspberry distinguished by a particularly rich fragrance. 100 grams of raspberries contain 25 mg of Vitamin C, as well as vitamin A, biotin and the flavanoid rutin.

Black currant
The currant is a member of the Saxifragaceae family and is a typically European berry. Since the fruits usually ripen around St. John’s Day (June 24), the plant is also known as “St. John’s Berry”. There are red currants (Ribes rubrum) and black currants (Ribes nigrum). White currants are a sub-variety of red currants. Of all our garden plants, the black currant offers the highest vitamin C content. The flowers have such a particularly rich fragrance that they are used in perfume production.

The gooseberry (Ribes uva-crispa) is a caduceus shrub indigenous to Central and Northern Europe with juicy fruits of 10 - 20 mm diameter in many varieties with different colours of red, green, or white, all with a slightly sour flavour. Gooseberries are rich in vitamin C, other vitamins, minerals and secondary vegetal substances, and are also an excellent source of silicon, and for that reason salutary for our connective tissue.

The blueberry (Vaccinium myrtillus) is a member of the moorland or Heath family of plants that includes anywhere from 100-150 varieties, the most common of which is the one we use: the wild blueberry (Vaccinium myrtillus). Blueberries can grow in the highest mountains and even north of the Arctic Circle, and contain high levels of carotene, vitamin B6, vitamin C as well as magnesium. The anthocyanins present in the fruit can stain your teeth and mouth from red to blue, and the same substances appear to have anti-oxidant and anti-inflammatory powers.  

The apricot (Prunus armeniaca) is a sub-variety of the Prunophora of the Prunus variety in the Rosaceae family. The apricot first originated in Northeast China and was imported to Europe by the Romans through Anatolia around 70 BCE. Apricots are primarily grown in along the shores of the Mediterranean Sea, such as in Italy and Spain, even if there are cultivations further north and in the mountains, as in the Val Venosta valley in South Tyrol, which is where the apricots that we use come from. Apricots are especially nutritious, with a very high calcium, potassium, phosphorous, and iron content, in addition to B5 Group Vitamins, Vitamin C, and above all provitamin A, contained in quantities as in barely any other fruit.

  Sour Cherry
The sour cherry ( Prunus cerasus) is a member of the Rosaceae family, and is distinguished from the cherry (Prunus avium) by its leaves that are more coriaceous and smaller at the base of the calyx. The acid content in sour cherries is composed primarily of malic acid and minimal traces of citric acid. Sour cherries are also rich in Vitamin A, and considered important in the prevention of cardiovascular disease. Sour cherries are also an excellent source of phenols with pronounced anti-oxidation action.

The “fruit” of various types of rose known as the Rosehip is filled with hard, tiny seeds. Rosehips are plucked in late Autumn after they have formed at the fleshy base of the petals, rich in vitamins, and offer a sweetish-sour taste. Although rosehips are famous for their high Vitamin C levels, not everyone knows that they also contain Vitamins A, B1, B2 and precious minerals. This is why rosehips are said to prevent colds and infectious illness. They strengthen the circulation system because they oppose vascular dysfunction. Rosehips also help in cases of bleeding gums and paradental disease, also improve cellular oxygenation and consequently provide effective protection against free radicals.

The blackberry ( Rubus fruticosus) is a member of the vast Rosaceae family and is divided into two groups: the blackberry and the mulberry. Blackberries grow in areas of moderate climate in Europe, Northern Africa, Asia Minor and North America. Blackberries are rich in Vitamins A and C, and also contain small quantities of acido ellagico in addition to potassium, magnesium, and copper. Blackberries promote the formation of the blood and help in case of fever.

The plum ( Prunus domestica) is a member of the Rosaceae family and the Drupaceae family of fruits with stones. Originally from Asia Minor, the plum was already being grown in ancient Greece 2500 years ago and was imported to Italy in the 2nd Century CE. The high content of Vitamin B strengthens the nerves and increases energy. Thanks to its high fibre content, plums increase out physical and psychic wellbeing. Plums are also rich in potassium.

The quince ( Cydonia oblonga) is the only variety of the Cydonia species, a sub-category of the Rosaceae and Drupaceous families. Although quince probably originated east of the Caucasus Mountains, it has been one of the oldest fruits in Southern Europe for thousands of years, and is grown today primarily in Southwest Asia and Central and Southern Europe. Quince is divided into apple and par varieties. Very hard and unpleasant to the taste due to their tannin content, these fruits are never eaten raw. Harvesting begins shortly after the first frost between September and November. Quince contains good levels of Vitamin C, potassium, sodium, zinc, iron, copper, manganese and fluorine, tannin, and high levels of pectin that make it an excellent jellying agent.

The term chestnut ( Castanea sativa Mill.) is used to intend all the edible fruits of a tree that belongs to the Fagaceae family. Indigenous to Asia Minor, the chestnut spread over the millennia to occupy a range from the Caucasus Mountains to Portugal. For a long, long time, the chestnut was considered a vital provider of fl our and bread. The chestnut’s high Vitamin B content has a calming effect on the nervous system.

The elderberry (Sambucus nigra) is a member of the muskroot family, and exists worldwide in 30-40 varieties, 3 of which grow in Central Europe, the most famous of which is Sambucus nigra. From May to July, the shrub is dotted with tiny white or yellowish flowers with an unmistakably fresh and fruity fragrance. The fruit – first red, then black “berries” of around 6 mm diameters – ripens from August to September, and is rich in Vitamin C and Potassium. Elder syrup is produced from both the flowers and the fruit, and both the elder juice and fruit are used in folk medicine as a cure for colds. The beneficial effect is ascribed to Vitamins C and B, the acids in the fruit, and the essential oils contained also in the flowers, the flavonoids and above all, the anthocyanin that is also used a colorant.


Alpe Pragas Ltd.